A 5-minute study · not a demo
“Has my child
reached school?”
One parent. One phone call. And your office has about thirty seconds to answer it.
We’re trying to find out what actually happens in that thirty seconds — in real schools, including yours.
- 5 minutes
- Most are one tap
- No sign-in
- Nothing to buy
These are the thirty seconds the study is about.
He gets on the bus. Nobody writes it down.
The driver saw him. The conductor probably saw him.
By eight o’clock, that fact lives in one person’s memory and nowhere else.
The bus stops. It doesn’t start again.
Water across the road. Or a breakdown, a diversion, a child who isn’t well.
Thirty children know. The driver knows.
Your office doesn’t know yet.
And every one of them rings your office.
Not the driver. Not the operator. You.
Your front office is now answering questions about a bus it can’t see, with information it doesn’t have.
A map shows you where the bus is.
It doesn’t tell you who’s on it, or who took them home.
So what happens at your school on a morning like that?
That’s the only thing we’re here to find out.
Most of the questions are a single tap. No right answers, and nothing here is a pitch — if you manage it fine on WhatsApp, that is genuinely useful for us to know.
We ask for your school’s name so we can send you the findings and not count one school twice. Nothing personal — your name and number only if you want them to have it. What we collect.